The Joy of Missing Out- Reducing Alcohol consumption with Maria Sehlstrom

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March 5, 2025 in Alcohol

The Joy of Missing Out: Interview with the co-founder of Ceders Alt Gin Maria Sehlstrom about how they created Cedars Non-Alcoholic Gin.

  •  Katische and Maria discuss the origins of the company, the botanicals sourced in Cederberg, South Africa; how the gin is produced and what the vision for the future is.
  • Katische also discusses the relevancy of a non-alcoholic beverage to women in perimenopause and menopause, who may be experiencing hot flushes when drinking alcohol as well as insomnia.
  • The Joy of Missing Out is a movement which is particularly important whilst we are in lockdown and Maria also discusses the importance of mindful drinking whilst in isolation. This video was recorded in Brisbane Australia and London.

Post Recording Interview Notes:

  • A few months after recording this video Katische stopped drinking all forms of alcohol and her perimenopause symptoms including anxiety subsided significantly. She no longer teaches about Perimenopause or Menopause rather addresses the spiritual side of life.
  • Update: 2024: Ceders Alt Gin was sold to Pernod Ricard. Maria and her husband developed new non-alcoholic beverages under a different label.
  • If you would like assistance in reducing your alcohol intake, please visit https://katische.com/alcohol-reduction and fill in an application form.

An updated version of this interview aired on The Infinite Life with Katische Haberfield Podcast in June 2025.